Western Europe

With a medley of refined cities, soaring mountains, rich cuisines and classical architecture; western Europe is travel on a grand scale.

The opportunities for experience-rich journeys, tailored for your brand, are almost endless in western Europe. That’s why our global business has local offices in the region to discover, create and operate the right itinerary for your clients.


In Germany and Austria your travellers could walk in the footsteps of the great writers and composers of yesteryear, seeing the landscapes, castles and cities that inspired them. In Germany they’ll could be immersed in a culture that celebrates beer, art and baroque castles. They could visit the Berlin Wall with a local, or be amazed by the golden Munich Residenz. In Vienna they have the opportunity to attend the State Opera, wander the grounds of the majestic Schonbrunn, indulge in sacher torte or explore the festive Christmas markets.

Over the Alps and across the border in Switzerland there are even more opportunities to get active, or indulge in local luxuries. Your clients could travel by train for magnificent alpine views, hike through the rolling foothills, or curl up in front of a fire with a classic Swiss fondue.

The neighbouring Benelux countries of Belgium, Luxembourg, and the Netherlands showcase ‘chocolate-box’ towns, cobbled streets and cultural gems such as Brussels’ Musical Instrument Museum, Luxembourg’s World Heritage-listed Old Town and Amsterdam’s Van Gogh Museum.

Finally, there is France, the jewel of western Europe’s crown. We can create itineraries that take in the iconic sights such as the Eiffel Tower, the Louvre and Versaille, but also include experiences such as coffee with the uber-rich in Monaco, sailing the Cote d’Azur or cycling the French Alps.

With the backing of our global business, our local offices use their expert knowledge to create unforgettable experiences in western Europe for your brand. If your clients have a particular interest, such as food, cycling or even family travel, we can customise and operate an itinerary for your brand that they will never forget.

Meet the Team

Zina Bencheikh

Zina Bencheikh

Managing Director EMEA
Florencia Allo Moreno

Florencia Allo Moreno

General Manager, Western Europe

Region Highlights